We Promise to Deliver Quality at a Fair Price — Lower Than the Market Standard

We understand—because before anything else, we were consumers too. And to this day, we still are. That’s why we know that truly good matcha often comes with a high price tag. But we believe it shouldn’t have to.

Our mission is to make exceptional matcha accessible to everyone, every day. We want matcha to be more than just an occasional luxury—we want it to become part of your daily ritual.

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Some may wonder: “Is niratcha using lower-grade matcha and just labeling it as ceremonial grade?”
The answer is absolutely not.

We use only authentic ceremonial-grade matcha—the highest grade available. The reason we can offer it at such an affordable price is simple: most matcha products on the market come with high profit margins. We don’t follow that path. Instead, we take only what’s fair—just enough to sustain the business—because we’re doing this for true matcha lovers, not just for profit.

We invite you to try it for yourself.
In the end, only the consumer can truly tell the difference.